Waiting for the magic that’s never coming
Giving out more free and vague marketing advice to people wanting to copy my hire a boss concept. The most common thing I say? I had magic (AKA Seth Godin) on my side. You can’t build a marketing plan around that. My success is deceiving. (Well, the speed of it,…
Opportunity of a lifetime
Image via WikipediaOoo, ooo, ooo!!! You totally have to pay attention for this one! Seth Godin is offering the most incredible opportunity to come study/work with him for six months in an alternative MBA-style program. That’s right! Six months with the marketing guru himself. (Can’t tell you how that makes…
The Dip
Facts:Date finished: 9-2-08Author: Seth GodinCategory: Non-fictionPublished: 2007Pages: 80Rating: 5/5 Basic plot:Brief discourse on the importance of quitting and knowing when to quit and when to push through “the dip” to reach greatness. My assessment:Note that I believe Seth is god, so I love anything he’s written. This one is no…
Think green, not pink, when talking to women
Not sure if it’s just the not being a girly-girl thing, but I find it just a little revolting that the first reaction for people wanting to market to women is to make everything pink. I’d rather have it in red, purple or lime green before I’d take pink. Andrea…