Rewards of getting uncomfortable

Had a very Sweet Charity weekend. Let myself get into uncomfortable situations and made it out the other end the better for it. Finally got around to taking our motorcycle rider class. Yeah. The voice in the back of my head was a bit terrified. Closest I’ve ever come to…

Bland name means bad brand

So Seth’s talking today about branding and avoiding bad brand names. I don’t disagree with him (Ok, I rarely do), but it’s one thing to know what makes a bad brand name and avoid it and another to come up with something good. How do I know this? I’ve been…

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