Past success =! future success

We’ve all seen the fine print on investment materials – past results are not indicative of future success. Or something like that. I’m sure it’s more precise and lawyery than that.

Much of what we do in the internet marketing world is lather-rinse-repeat. Once you find something that works, you do it as often as possible until it stops working. Or you find something that works better.

I’ve always found that so incredibly frustrating. Incredibly. Because while I can lather-rinse-repeat, it’s not always obvious which stage of that cycle is working in order to truly repeat success. It could be how hard you lather, what you lather, what you rinse with, how often you repeat and on and on and on. It’s never quite as cut and dry as you would like. Or prefer. Or wish for.

Prime example for me was a fluke I made in October 2011 when I was reading up on the animated movies coming out in 2012. (I’m sure it was research. It always is. Looking ahead for opportunities to take advantage of.) I’m not entirely sure just what I thought I was going to do with it, but lo and behold – it took off. And hey, it does well, we want to repeat.

But the same formula – improved on actually – isn’t working for a similar page on the 2013 animated movies. Go fig. There are big sequels coming out this year – like Monsters University. Yet – little traction. Did I start too late (lather), mess it up by trying to improve it (rinse) or miss the point of what was successful (repeat)? Drives me nuts!

While I really like repeatable successes – makes life much, much easier after all – winning the game is about changing the rules, which requires staying ahead of things, making the change, directing the course rather than just copying the past. Copying in the past works if you want to maintain the status quo – be part of the “hey, no fair!” crowd when someone else rocks the boat and forces you to react. Now to just figure out the rules so I can change my game … .

 

 

 

Goals update and thinking ahead

Huh. Good thing I didn’t make posting on this blog a goal for the year. Sheesh. (I did set a schedule for myself over on my niche blog, but it’s a different ballgame when it’s work stuff. Just as bad a game, but different.)

So let’s see how I did with some of my goals for 2012.

  • Knitting. Um, kind of went crazy with this one. Not only have I made several useful things, I have almost read nothing but knitting books this year. OK, not really, but I’m pretty sure I’ve downed almost 100 of them. Truly enjoying this particular new hobby!
  • New each quarter – Good in theory, but not so much in practice. Maybe it’s the topics I chose. Maybe it was too much like school to try to learn on a schedule. Or maybe I was spending too much time reading knitting books to get around to anything else? :-)
  • Figure 8. Still suck. Can’t even do it on a regular bike. Admittedly haven’t gotten out to practice much with many excuses along the way. Got a new bike, had to wait for bars, etc., etc., etc. Fortunately, this is a great skill to have, but not utterly necessary in order to ride.
  • CHL – Ran out of time somewhere in September to get this done. Classes are only on certain Saturdays and between rehearsals and travel, it just didn’t happen. So scheduled to take the class and test in a couple of weeks. Can I count it if I got it scheduled in 2012?
  • Art on my car – Finally picked a color and design and then it was too hot to put them on the car. So just got these up in early November and I love them! No missing me now!
  • Paint my bike – Well, got a new one, which I wasn’t planning on at the beginning of the year when I made my goals. But I still do plan to paint it this next year to match the cases I painted too. Or maybe have the cases repainted to match the bike since I didn’t do the most professional job. And of course, I went down on my bike in the first month or so after I got it (hit a gravel patch and lost control) so there’s a definite need to get it painted now, not just a desire. (I really ought to be taking the parts off right now to take to get painted since it’s too cold to ride. Hmmm.)

As for 2013 – well, obviously actually taking the CHL class and getting my bike painted are on that list. I also have some skill sets with knitting and sewing I intend to tackle. But I really haven’t given a lot of thought to it at this point. (Not good, right?) The only big one I can think of is to figure out a topic for an ebook that I actually write and market and actually turn into a steady money-making stream. I want an income stream that is a lot more passive than some of my current ones, as well as something I totally control.

Jury duty – just mark me as “unwanted”

Kevin had jury duty last month in the federal district court, and almost as soon as he was done, I got a notice in the mail to report in January for the state/county courts. And one the following week to report in February for the city courts.

Oy.

Now, I’m all for juries, happy to serve on one, not happy about having my day wasted with the process that always ends up in me being politely sent home.

See, no one wants me to sit on their jury.

If it’s not because I’m against gun control, it’d be because I’m for capital punishment. If it’s not because I think drug laws are a joke, it’ll be for my opinions on personal responsibility. Oh, and to top it all off, that one concept that pisses off prosecutors and judges alike – jury nullification.

They ought to just put a big black mark by my name to point out that it’s a total waste of time to even call me to serve. I’m exactly the kind of person you’d want to have on your jury, but no lawyer will ever put me on one. Screwed up much?

Keep a sharp eye out for those tricky adverbs

Literally. Possibly. Probably. Likely.

Red flags for the critical thinker as they allow a speaker/writer to make an assertion designed to elicit an unwarranted response. You don’t strike fear in a heart by saying “There’s a 10% chance that would happen” but by saying “It possibly could happen.” People bypass the generic adverb and head straight to panic mode.

Too many soft adverbs and not enough hard numbers mean science and economic reporting designed to mislead, not inform. And Susan spends way to much time yelling at her radio.

Making my craft room a really happy place

So I’ve been back in my painting togs of late. Got a burr under my saddle to redo my craft room, which took a bit of convincing myself since that mural I had on the one wall took me forever to paint (not to mention the math involved!), but it was time. We’ve been in this house almost 10 years and that’s long enough for any one decorating scheme, me thinks.

One thing that’s been holding me back was just trying to decide what to do. Coming up with ideas is certainly not the problem for me. So I started poking around in my fabric closet to find something I liked and met my desire for something bright and happy. Pulled out this great daisy fabric from Northcott that I bought for no reason other than that I liked it. And it falls in that confusing area of being flowers and blue. Do you know how hard that is to use in a baby quilt? Argh. But I loved it. So that’s where I started.

Mural wall before, yellow walls after

Decided to do the walls in the yellow with blue for the accents. I knew covering that mural was going to be tough so I primed with Kilz (the toxic version) and then did three coats of paint with primer. And I swear if I think about it, I can still see some of the ladybugs ghosting through. But I will be the only one who ever does, so I stopped at three coats. And I ran out of paint at that point.

It’s blazing hot right now, so I did all the priming at once inside in my craft room. Not a great idea since that original Kilz needs to be in a place with plenty of air circulation. Headaches ensued for all of us. Stupid, Susan.

blah dresser before and then painted blue and white

Priming isn’t always a big part of my painting routine, but there was no way to avoid it this time, in part because I was redoing some old crappy furniture. This dresser has been making the rounds since Kevin and I got married; it was his when he was a kid. Other than the hardware, it really wasn’t that horrible. But I wanted cute and adorable and unique, so it was on the painting block. It took over a week to make that cute look happen despite the fact that I rushed a couple of steps (I am so impatient) and I might cover it in plastic to keep anyone from touching it.

The new hardware I purchased turned out to not be the right size; I apparently need some remedial measuring classes or to possibly remember to take a measuring tape with me to the store. So we had an extra step in there of filling holes at the beginning and drilling holes at the end in order to make my purchased-at-a-store-closing-and-thus-not-returnable hardware work. Coat of primer, couple of coats of white on those stripes, taped it off, pulled off a punch of white paint with the tape, cursed, painted the blue stripes, pulled off more white paint with tape, cursed, touched up white paint, modpodged flowers cut from the fabric, one clear coat, scratched the blue trying to get a drawer back in, cursed, touched up blue after getting all the drawers in, ignored the fact that I have a couple of different sheens on the piece now. Again, something one I will notice as most people will just be wowed by the fact that I did that to the dresser. Yea me for not getting obsessed with making it perfect! It’s now filled with my new yarn stash, which means I need a new place for stencils now.

cafeteria table painted

Ages ago, a church I attended was getting rid of a huge bunch of cafeteria tables. I snagged one with no plan in mind (along with 10 metal folding chairs which sit in a closet) but it eventually became my cutting table. Perfect size and once up on bed risers, the perfect height. A coat of primer, blue paint, some white decoration and three coats of clearcoat to protect the whole thing. The table is usually covered in cutting boards and fabric, so I didn’t really want to spend the time to repeat what I did with the dresser. The excessive clearcoating is because multiple sharp objects are typically on the table and I’d like for it to stay perfect as long as possible. It’s still out-gassing and probably will for a month before I feel completely confident in tossing things willy-nilly on it.

Last project so far was making an ironing board cover of the inspiration fabric. (Have to use it somewhere!) Looks good, doesn’t it? Totally isn’t working. I added a bunch of new padding, which makes for a great ironing surface. But the extra padding isn’t staying in place, rolling up on the sides as you try to move a shirt around. And the cotton of the daisies is gripping so you can’t really move the shirt around that well anyway. Great in theory and certainly if all you’re doing is pressing quilt squares, but not a success for ironing clothes. Rethinking what to do about it, but for now, I’m just enjoying the improvement over the stained beige cover.

With the painting projects out of the way, I’ve moved on to trying to come up with a good organization system for above the cutting table, reorganizing my built-in bookcase, labeling my fabric scrap bins and small things like that. Eventually, I’ll have everything done and ready to show off. But already, I just have a great big smile on my face every time I walk into the room. Mission accomplished!